.2Performant, a Romanian modern technology and also partner advertising and marketing options firm, revealed on Monday, September 9, at the Bucharest Stock Exchange, that it means to get the Profitshare partner systems in Romania as well as Bulgaria coming from Sale Advertising And Marketing. At the same time, Dante International, the owner of eMAG, will definitely end up being a shareholder in 2Performant.On September 6, 2Performant's Board of Directors ended an initial agreement to obtain the Profitshare.ro and Profitshare.bg partner systems owned by Transformation Marketing S.R.L. as well as Sale Marketing EOOD. The deal outlines the principles of the purchase and is actually certainly not officially binding, corresponding to the business push pointed out by Economedia.The procedure entails the move of the Profitshare organization lines from Conversion Marketing S.R.L. as well as Conversion Marketing EOOD (as dealers) to 2Performant (as the shopper). Dante International S.A. (bulk shareholder of Transformation Advertising S.R.L.) are going to become part of your business transactions deal as a guarantor." The moment the Profitshare transaction is accomplished, we will certainly extend our present capacity as well as diversify our client portfolio in both Romania and Bulgaria. Our company still have a couple of necessary steps to complete, however I am actually confident that the staffs associated with the transaction on each sides will definitely handle to finish all of them effectively. We are going to introduce our post-acquisition strategies after completing the investment depending on to the last contract," mentioned Dorin Boerescu, Chief Executive Officer as well as Founder of 2Performant System.The purchase price is RON 4.3 thousand, as well as are going to be paid out 55% in cash money and also 45% in 2Performant shares via a funding boost.." 2Performant is actually a youthful and also dynamic firm along with values that resonate along with us. Our company anticipate that, after the transaction is actually settled, the Profitshare organization mixed along with 2Performant will supply better value to its customers," mentioned Tudor Manea, General Manager of Dante International SA.2Performant likewise keeps in mind that a number of actions remain to complete and wrap up the transaction, including the prosperous fulfillment of the as a result of carefulness review through 2Performant.Profitshare was introduced in 2012 as well as currently possesses a portfolio of 250 partner systems (including the eMAG group) in Romania and Bulgaria.radu@romania-insider.com.( Photo source: the business).